At Flourish Fi, we are proud to partner with visionary financial institutions redefining future of customer engagement. One such partnership is with Banco Económico in Bolivia, where we power their innovative SmartPlay program. This initiative is designed to strengthen customer loyalty, boost engagement, and deliver meaningful financial impact for users.

A Game-Changing Engagement Platform

Banco Económico’s SmartPlay program harnesses Flourish Fi’s configurable gamification platform to create an engaging and rewarding customer experience. The program encourages users to take meaningful financial actions while fostering positive habits such as increasing deposits, making on-time card payments, and adopting bill payments. SMARTPLAY del Millón, which was transmitted live on television. 

‍"SmartPlay is more than just a loyalty program – it’s a strategy to empower our customers, engage them in new ways, and reward their financial progress," says Sergio Asbun Saba, CEO  at Banco Económico. "Flourish Fi’s platform allowed us to bring this vision to life with its flexibility and impact."

The Results: Driving Engagement and Loyalty

SmartPlay has become a flagship initiative in Banco Económico's digital strategy. By combining gamified challenges with a compelling rewards structure, the program has achieved remarkable outcomes:

  • Increased user engagement: Customers actively participate in missions and track their progress.
  • Fostered loyalty: Users appreciate the tangible rewards and recognition for their financial achievements.
  • Strengthened financial behaviors: Missions align with Banco Económico’s goal of improving financial health among its customers.

The success of SmartPlay was recognized when it won a Marketing Award for its innovative and impactful approach to customer engagement.

‍"We were impressed by how Flourish Fi’s platform could be customized to meet our specific objectives, delivering a seamless experience that resonates within our customers," shares Sergio Asbun Saba CEO at Banco Económico.

Why Banco Económico Chose Flourish Fi

‍Configurability: Flourish Fi’s platform is highly adaptable, allowing Banco Económico to design a program that reflects its unique brand identity and customer needs.

‍Scalability: The solution is designed to grow with the program, ensuring it remains impactful as customer participation increases.

‍Impactful engagement tools: Gamified missions, rewards systems, and analytics drive meaningful connections with users.